Tuesday, May 27, 2008

MSNBC: #1 in Primetime?

According to TV Newser, for the first time since October of 2001, MSNBC has placed #1 overall in primetime two nights in a row of regular newcasts in the advertising demo. The network has occasionally placed first on special nights, such as debates and specials, but this is the first time the network has placed 1st in the primetime demo in about 6 1/2 years.

We will have to see if these numbers continue. It is doubtful. Do keep in mind that Bill O'Reilly was out last week. The O'Reilly Factor numbers tend to pad the overall demo ratings in the evenings. Monday and Tuesday ratings should be available tomorrow.

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